Why using AHP and SWOT?
This article maybe just write in anakbinus version.
• By connecting AHP and SWOT, the decision maker finds out the numeric expression, what are the main strengths, weaknesses, opportunities and threats
• These factors should be emphasized when formulating alternative strategies
• Additional decision support can be achieved by carrying out comparisons between alternative strategies with respect to SWOT factors
• Pairwise comparisons force the decision maker to analyze the whole operational environment more deeply
• Presented method is suitable for a variety of different strategic planning situations
• Results can be compared with other analyses and new alternatives can be formulated based on these comparisons
So, article diatas gue dapet lagi-lagi dari internet, and gue lupa dimana websitenya. Coba deh kalo kamu kamu kepingin tahu detailnya bisa cari di mbah guugle. Kalo enggak salah keywoardnya Finnish Forest AHP filetype:ppt
Source:
Kurttila, M., Pesonen, M., Kangas, J. & Kajanus, M. 2000. Utilizing the analytical hierarchy process (AHP) in SWOT analysis – A Hybrid method and its application to a forest certification case. Forest Policy and Economics, 1, 41-52.
Keyword: strategic management, Strength, Weakness, Opportunity, Threats, analysis, hierarchy, process, SWOT.
