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• By connecting AHP and SWOT, the decision maker finds out the numeric expression, what are the main strengths, weaknesses, opportunities and threats
• These factors should be emphasized when formulating alternative strategies
• Additional decision support can be achieved by carrying out comparisons between alternative strategies with respect to SWOT factors
• Pairwise comparisons force the decision maker to analyze the whole operational environment more deeply
• Presented method is suitable for a variety of different strategic planning situations
• Results can be compared with other analyses and new alternatives can be formulated based on these comparisons

• Step 1. SWOT analysis is carried out. The relevant factors of the external and internal environment are identified and included in SWOT analysis
• Step 2. Pairwise comparisons between SWOT factors are carried out within every SWOT group and the relative local priorities of the factors are computed
• Step 3. Pairwise comparisons are made between the four SWOT groups. The factor with the highest local priority is chosen from each group to represent the group and the relative priorities of these scaling factors are calculated. They are used to calculate the global priorities of the independent factors within these groups
• Step 4. Pairwise comparisons are made between alternative strategies subject to all SWOT factors

Identification of Strengths, Weaknesses, Opportunities and Threats

In the SWOT analysis literature, the terms ‘strengths’ and ‘weaknesses’ refer to attributes that measure internal capabilities whereas ‘opportunities’ and ‘threats’ originate from external environments of an object being assessed. Internal attributes are controllable to some extent by program managers. Strengths are to be pursued, and weaknesses strategically eliminated or reduced. External attributes (i.e. economic, cultural, demographic, political or legal trends and events) are largely beyond the control of a single interested party. Stakeholders involved in a forestry program are urged to take advantage of potential opportunities, and avoid potential threats that could significantly hamper the goals of the program from being fulfilled (David, 2005).